![]() ![]() ![]() Just this week, Redbox announced deals to license movies from Shout! Factory, Legendary Television, Magnolia Pictures and Relativity Media. Last year, Redbox added an AVOD service, Redbox Free On Demand, which features around 2,000 movie and TV show titles. "TVOD" revenue grew to around $35 million in 2020, offsetting some of the blood loss for the kiosk biz. Three years ago, Redbox added a transactional video-on-demand option for its movie renters, allowing them to spend around $5.99 for the convenience of not having to drive, ride or walk to a kiosk. But Redbox has been adding components to the app over time. The app started simply as a mechanism for customers to find and reserve the physical discs they seek at the closest available kiosks. About the only notable place you can't get the Redbox app is on Amazon Fire TV. It's also supported by iOS and Android in the mobile device world. In the living room, the Redbox app is supported by Roku, Android TV, Xbox game consoles, as well as Samsung, LG and Vizio native smart TV operating systems. The company says the Redbox app has been downloaded 43 million times, achieving an impressive 4.8 user rating from Apple App Store customers. Redbox is already in the streaming business. Especially as it relates to the late adopters, which gives again, Redbox that opportunity, because that's the customer that we address." "Now some folks are subscribing to Netflix, but not everybody has really cut the cord and fully moved over. "While it seems like Netflix might be ubiquitous, and everybody is streaming, the reality is that not everybody has made that full shift to digital," said Jason Kwong, the former WarnerMedia, Netflix and FullScreen executive who serves as chief strategy and digital officer for Redbox. Redbox also touts an email roster of around 46 million potential digital customers.Īlso notable: 70% of regular Redbox customers can be described as "late adopters." Redbox's loyalty program touts 39 million members, who trade all sorts of personal data for discounts at kiosks. These are customers who think more than twice about paying $14.99 a month for Netflix or HBO Max. paying six bucks for the same movie on a digital transactional service.Ī bulk of Redbox kiosks are located in chains including Walmart, Dollar General and Dollar Tree. Notably, 71% of the Redbox kiosk customer base of around 40 million users describes itself as "bargain hunters," willing to drive down the street to rent a disc for $2 vs.
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